Web Engineering • Technical SEO

High-performance websites engineered for growth.

We design and develop fast, scalable and SEO-ready websites using custom WordPress, modern frontend technologies and clean web architecture.

Performance
Core Web Vitals
SEO Ready
Structured Schema
Architecture
Custom WordPress
Support
Ongoing Maintenance
Core Capabilities

Specialized engineering stack tailored for scalable growth.

WordPress React SEO Performance UI/UX
Engineering Standard

Built for performance. Engineered for growth.

We replace cookie-cutter templates with bespoke, lightweight architectures that load quickly, scale reliably, and build lasting search visibility.

Lean Native Core

Strict native WordPress template hierarchy with no heavy visual builders, unneeded JS runtimes, or excessive plugins.

Fast Execution

Architected with Core Web Vitals targets in mind, prioritizing low interaction latency, stable layouts, and rapid content paint.

GEO & SEO Native

Rich Schema.org JSON-LD and clean semantic HTML ensure full comprehension by search crawlers and modern AI search engines.

Selected Work

Case studies in web engineering.

Production systems built with custom architecture, sub-second performance targets, and structured technical SEO.

Specialized Capabilities

Everything your website needs to perform.

From custom architecture and bespoke WordPress development to Core Web Vitals optimization and long-term technical warranty.

Custom Web Apps

Website Development

Custom websites and web applications built with semantic HTML5, modern vanilla JavaScript, React, and clean, scalable backend architecture.

✓ Custom Web Applications ✓ Modern Vanilla JS & React ✓ REST & Third-Party APIs ✓ Accessible HTML5 & CSS
Ideal for: Modern businesses & tech products
Solves: Rigid, slow websites that cannot scale with business requirements or custom workflows.
Custom Themes & ACF

WordPress Engineering

Bespoke WordPress themes and custom plugins built with ACF Pro, WooCommerce, Custom Post Types, and clean database queries without heavy page builders.

✓ Custom Theme Engineering ✓ ACF Pro Custom Blocks ✓ WooCommerce Optimization ✓ Custom Post Types & CPT
Ideal for: Content publishers & e-commerce brands
Solves: Fragile plugin ecosystems, bloated drag-and-drop page builders, and sluggish editing interfaces.
Core Web Vitals & SEO

Performance & Technical SEO

Targeted Core Web Vitals optimization (LCP, INP, CLS), Schema.org JSON-LD structured data, semantic hierarchy, and asset optimization for maximum search visibility.

✓ Core Web Vitals Optimization ✓ Schema.org JSON-LD Data ✓ Semantic HTML Hierarchy ✓ Image & Script Optimization
Ideal for: High-traffic websites & businesses needing organic reach
Solves: Slow mobile page loads, layout shifts, poor crawlability, and weak organic search visibility.
Ongoing Technical Care

Maintenance & Growth

Proactive security monitoring, staging-verified WordPress updates, automated backups, continuous performance audits, and direct developer technical support.

✓ Staging-Verified Updates ✓ Security & Uptime Monitoring ✓ Continuous Performance Audits ✓ Direct Engineering Support
Ideal for: Business owners & operations managers
Solves: Unpatched vulnerabilities, broken updates, unexpected downtime, and lack of technical guidance.
Why Gina

Engineering excellence from line one.

We engineer long-term digital platforms designed to remain fast, secure, and maintainable — built by developers who understand both frontend performance and backend architecture.

About Gina

Gina is a web developer specializing in custom WordPress engineering, modern frontend development, and technical SEO.

Every project receives direct technical attention — from database architecture and template hierarchy to sub-second asset delivery and post-launch maintenance.

Start Direct Consultation
Minimal Dependencies

Clean Architecture

Maintainable solutions with minimal unnecessary dependencies. We write modular PHP, SCSS, and vanilla ES modules following WordPress standards without bloated page builders or vendor lock-in.

Verified Engineering Standard
Built for Speed

Performance First

Performance is considered during architecture and development, not as an afterthought. We optimize assets, reduce render-blocking resources, and build for Core Web Vitals from the first line of code.

Verified Engineering Standard
Crawlable & Structured

SEO by Default

Semantic HTML, crawlability, and Schema.org structured data are built directly into the theme templates, ensuring high discoverability for search crawlers and AI answer engines.

Verified Engineering Standard
Maintainable Code

Long-Term Maintainability

Code and architecture remain understandable and easily editable long after launch. Streamlined ACF field groups allow non-technical teams to manage content without breaking page layouts.

Verified Engineering Standard
Step-by-Step Delivery

From idea to high-performing website.

A predictable, transparent engineering journey designed to minimize friction, respect deadlines, and guarantee quality.

01 Phase

Discover

Understand the business model, target audience, technical constraints, and core growth goals.

Technical discovery • User profiling • Audit
02 Phase

Plan

Define information architecture, UX wireframes, data schema, and technical engineering direction.

Sitemap schema • Tech stack selection • Wireframes
03 Phase

Build

Develop the website with clean, native WordPress and PHP architecture, modular SCSS, and semantic HTML5.

Custom theme • ACF integration • API endpoints
04 Phase

Optimize

Improve Core Web Vitals, accessibility (WCAG 2.2 AA), schema structured data, and server caching.

LCP/INP tuning • Schema JSON-LD • A11y tests
05 Phase

Launch

Deploy to production, configure analytics, monitor uptime, and continuously maintain the platform.

DNS migration • Search Console • Ongoing support
Technical SEO & Performance

Performance and technical SEO engineered from the start.

Core Web Vitals, semantic accessibility, and machine-readable data are not optional add-ons — they are architectural foundations.

Core Web Vitals Targets

Engineered for stable visual layouts (CLS < 0.1), low interaction latency (INP < 200ms), and rapid content paint (LCP < 2.5s).

Semantic HTML & Structured Data

Strict HTML5 hierarchy with rich Schema.org JSON-LD (Organization, Services, FAQ, Articles) built for search crawlers and AI answer engines.

Optimized Media & Asset Pipeline

Modern WebP/AVIF formats with responsive srcsets, Gulp SCSS compilation, CSS minification, and deferred execution of non-critical scripts.

https://gina-demo.io.vn/audit-benchmark
HTTP/3 • Edge Cached
Target LCP
< 2.5s
Good Threshold
Target INP
< 200ms
Good Threshold
Target CLS
< 0.1
Good Threshold
Architectural Health Checklist
Semantic HTML5 & WCAG Contrast Compliant
Schema.org JSON-LD Structured Data Validated
Non-Critical Scripts Deferred Zero Blocking
Three.js Canvas Offscreen Pausing Active Observer

* Measured using Lighthouse under controlled test conditions. Real-world results may vary depending on device, network and hosting environment.

Frequently Asked Questions

Clear answers to technical & project questions.

Have additional questions about our stack, timeline, or engineering process? We are always happy to discuss specifics.

Need a custom quote or audit?

Get a detailed technical scope assessment for your project.

Get In Touch With Engineering
Typical custom WordPress builds take between 2 to 6 weeks. A focused marketing website or performance revamp can launch in 2–3 weeks, while complex platforms with custom post types, API integrations, and e-commerce require 4–6 weeks. We work with strict milestone sprint schedules.
Ready For New Projects & Audits

Have a website that needs to be rebuilt, optimized or scaled?

Tell us what you're building. We'll review the requirements and suggest a practical technical approach.

Direct engineer consultation • No marketing fluff • Replies within 24 business hours

Direct Developer Contact Milestone-Based Sprints Post-Launch Technical Warranty